About

Welcome to the course materials site for MKT 512: Customer Insights and Analysis.

This is where you’ll find the most current versions of the slide decks and written analyses I present during our class sessions. I often revise and refine this content—sometimes even between class meetings—so this site offers the most up-to-date view of what we’ve covered and what’s ahead.

You’ll notice that each deck is more than just a set of slides. I use the Quarto publishing system, which builds presentations as lightweight, interactive websites using reveal.js. That means you can navigate the slides like a standard presentation, but they’re also searchable, linkable, and in many cases, interactive.

Because this course centers on research and data analysis, it’s worth noting that Quarto is more than a slide tool—it’s a modern platform for creating reproducible, data-driven documents. It’s quickly becoming a go-to tool for data scientists and business analysts who need to communicate insights with clarity and precision.

Remember: While this site is a convenient way to review class materials, Brightspace remains the official course platform for announcements, grades, assignments, and other key information.

Looking forward to exploring the insights with you.

— Prof. Vincent