Ethics in Marketing

Overview

Understanding the grey areas and the unintended consequences of marketing research.

Presented by:
Larry Vincent,
Professor of the Practice of Marketing

Presented to:
MKT 512
April 23, 2026

Review

What does the demographic data reveal?

Sample demographics

Women

Racial differences

Women of Color

White Men

Acquisition channel by demo

Other drivers by demo

Shopper analysis by demo

Algorithmic bias

Algorithmic bias

Algorithmic bias

Algorithmic bias

Algorithmic bias